No Time to Blog? Hire a Ghostwriter


You know you need a blog, but you don’t have the time to write regularly. Does this sound like you? Then maybe it’s time to hire a ghostwriter.

One of the top reasons people don’t blog is due to a lack of time. Sales representatives, business owners, virtually any business professional can benefit from hiring a ghostwriter.

Do you need help creating quality content? Click here to contact me.ghost-pumpkin

Ghostwriters don’t just write novels. Today they write blog posts, eBooks, white papers, social media posts, emails, video scripts, and other content to fill out your marketing strategy and build your position as a thought leader.

But don’t worry, working with a ghostwriter doesn’t have to be difficult or break the bank. If you know how to collaborate with a ghostwriter, you can get the most out of your investment.

Working with a ghostwriter doesn't have to be difficult or break the bank. #contentmarketing Click To Tweet

Ways to Collaborate with a Ghostwriter

As a ghostwriter, I’ve written for clients in fields varying from social business, inside sales, insurance, marketing, artificial intelligence, even some content for the food and beverage industry. There are writers out there who are knowledgeable in your industry and open to ghostwriting.

Collaborating with a ghostwriter shouldn’t be hard. Here are a few ways you can seamlessly work with a ghostwriter to get your content created.

  1. Have the writer come up with questions to interview your team and create a blog post from their replies.
  2. Deliver them a list of ideas.
  3. Provide a theme and leave it up to the writer on the particular topic—just make sure they clear it with you before starting on a 1,000-word blog post.
  4. Turn a podcast into an article. If you’re more of a talker than a writer this is an excellent option. Not only does it give you the material for the writer to go off of, but it gives you another outlet to share your message.
  5. Write the majority of your blog post and hire a ghostwriter to copy edit—refining your writing and filling out the content.

3 Tips for Working with a Ghostwriter

Share Feedback – This could likely go unsaid, but once you have the copy from your writer, go through it and tweak it to make it your own. To build a long-lasting relationship with writers, send them your final edits, so they have a better idea of how to write for you in the future. Sharing feedback will make your and their job easier going forward.

Clarify Goals – Be clear in your goals and every detail of what you want and don’t want. There is no magical mind reader tool available, yet anyway. Consider preparing an outline to organize your thoughts. If there are any sources you don’t want to include in the content, be sure to note them. An outline depicting your core objectives will help to secure a quality product faster.

Encourage Creativity – Give the writer some creative leeway. Many of the best articles I’ve written as a ghostwriter has stemmed from when I’m given only a title and a keyword. Once the writer has an understanding of your objectives and voice, let them run with the project. The details should come together nicely.

Remember that the experts may be more expensive. Sometimes a general writer is your best option. A good ghostwriter will conduct comprehensive research into the topic they’re writing about and can save you money.

How can a ghostwriter help you to build your #brand? #contentmarketing Click To Tweet

The majority of my monthly revenue as a writer comes from ghostwriting for busy professionals. If you’re ready to get your time back and still have articles with your byline, then email me to discuss a plan for building up your thought leadership position with a blog.



How Website Load Time on Mobile Affects Your Facebook Page’s Reach

Earlier this week Facebook announced that they’ve once again changed the algorithm delineating which content to show in users’ News Feeds. Content shared from websites with slow load times on mobile will decrease in views over the coming months.

“During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”

While this should fire you up to check on your own site’s load time, don’t forget about the OPC (Other People’s Content) that you’re sharing. If you share a lot of OPC from a slow moving website, your Page’s overall reach will begin to lessen.

Facebook went on to say that the user’s “current network connection” will also be considered. If the user has a slower network connection, and the web page URL you’re sharing has a long load time, it will appear lower in their News Feed. Obviously, you don’t have control over their network connection, so the focus is on the time it takes your website to load that page on mobile.

Testing and Improving Your Pages’ Loading Times

The first thing you’ll need to do is check mobile load time. Facebook provided a list of Best Practices to Improve Mobile Site Performance that included a few options for evaluating current load time. Below is an example of the information you’ll receive on PageSpeed. This tool was easy to use and very self-explanatory. It even provides suggestions on how to optimize your page further.


I also tried a few of the other tools on Facebook’s list. Instead of an overall grade, many gave me specific load times and were honestly overwhelming with the amount of data provided. Those tools are more for a developer, while the data from PageSpeed offered suggestions I could follow through on myself with a little bit of digging.

As a site owner, this may feel frustrating, but looking at it from a user perspective this algorithm change makes sense. Improving your website for a better mobile experience is necessary in today’s world, especially if you want to reach your audience on Facebook. According to Venture Beat, 56.5% of users only log in to Facebook from mobile. Another eye-opening data point – there are over 1.74 billion mobile monthly active users on Facebook. If you don’t speed up your pages load time over the next few months be prepared to see your Facebook referral traffic fall.

If you don’t improve your loading time over the next few months, be prepared to see your Facebook referral traffic drop. Now more than ever before is the time to consider the user experience of your website.


How to Educate & Entertain Your Prospects with Videos and Images

When it comes to building a relationship with your customers, visuals – specifically videos – are your best option. In this Social Media Day Recap, you’ll hear from various experts on how to educate and entertain your prospects with video and images while guiding them through the buyer’s journey. Read on or watch the video below to learn how your brand can build solid relationships with your audience through the use of video content.

How to Invite User-Generated Content on Snapchat

Mark Kaye, a host on the radio station 95.1 WAPE in Jacksonville, is a Snapchat influencer. During his session, he talked about how to involve your viewers and encourage them to create content. User generated content can then be used in other ways. He made a “12 days of Christmas Mash-up” by asking followers to send him one word that they like most about Christmas. He then took all of the clips and pulled them together to make a video.

Casie Shimansky from Cisco discussed their employee advocacy program. They enlist employees to conduct daily takeovers of their Snapchat. Selected employees are given the password to Cisco’s Snapchat and encouraged to post to their story. Their posts include snapshots of their days while working at Cisco, their favorite products, and more.


Focus on a Problem in Your YouTube Videos

Roberto Blake is a Designer, YouTube Creator, and Marketing Consultant. He recently hit the mark of 1,000 YouTube videos on his channel. Roberto noted how 80% of adults over 25 years old are watching videos on YouTube. To build your brand on YouTube, he recommends owning a problem.

You can look at YouTube as oversaturated, or work to own the problem or solution that your company solves. If you’re not sure what to create your videos about, Roberto recommends starting with a Twitter search of #_____problems (fill in the blank with your industry). Try to address every stage of the buyer’s journey. Create content answering your company’s FAQs to save your sales team time from answering the same questions over and over again.

How 100 Facebook Live Videos in a Month Evolved to Two a Week

Nasdaq’s Head of Social Media, Anna Gonzalez spoke about how they’re using Facebook Live in their content strategy. Their social team consists of three people, but that didn’t stop them from creating 100 videos in one month. A few other months they were pretty high up there with their video count too. They’ve scaled back now and publish about two a week, but they collected a lot of data to analyze during those high volume months.


Anna pointed out that a view is counted after three seconds of a person watching your video. Keep this in mind when analyzing your own videos. Experimentation on Facebook Live is a must, especially with their ever-changing algorithms.

Influencer Marketing and Instagram

Marketing expert Kenny Harper is Co-Founder of Rock My Image in Jacksonville. He talked about influencer marketing and how 92% of those who have worked with influencers see it as successful. To be the best influencer you can be, he says to be consistent. That doesn’t mean daily postings but stick to a schedule.

Chad Israel from Hertz Rent a Car gave real-life examples of how their brand is partnering with influencers. There doesn’t have to be an exchange of money; many influencers will collaborate on a trade if what you are offering is valuable to them. In their case, a rental car. Working with influencer Matt Pierce, Hertz invested about $3,000 in trading a car for two months. Chad said that the return on investment was about $200,000! That’s from images and video assets that the influencer created. This example showed that you don’t need a huge budget to work with influencers.

The final speaker at Social Media Day Jacksonville was Curtis Midkiff from Southwest Airlines. Previously a DJ, his entrance with a Yankees cap and Jay-Z playing in the background only made sense. Curtis reminded everyone about social listening to gauge audience sentiment. He said you need to have a plan but be flexible, adapting as necessary.


Tieing back to part one of my recaps, Carlos Gil said, “The word fun is often lost in marketing.” When creating content of any kind remember to make it enjoyable. People don’t want to see advertisements. But if you make it a pleasurable experience, they may not be so apt to jump away to the next thing online.

The word fun is often lost in marketing. - @carlosgil83 #SMDayJAX Click To Tweet

Read and/or watch part one of my Social Media Day Jacksonville Recap: Biggest Takeaway from Social Media Day Jacksonville – Video is a Major Key


Biggest Takeaway from Social Media Day Jacksonville – Video is a Major Key

Social Media Day Jacksonville 2017

Attending Social Media Day Jacksonville reiterated one thing for me – videos and images are the best way to connect with your audience in 2017. Speakers included social media executives at Nasdaq, Southwest Airlines, Cisco, and online influencers like Carlos Gil and Amy Scmittauer who are major proponents of video. Established eight years ago by Mashable, Social Media Day is an event that’s held on June 30th in many cities across the country. This was Jacksonville’s first thanks to the efforts of host and keynote speaker Carlos Gil who planned the event.

With it fresh on my mind that video is the way to go, I wanted to create a vlog for my experience at Social Media Day Jacksonville. Check out part one of my video recap below, or continue reading this blog post to hear more.

Using Snapchat to Reach Your Brand’s Target Audience

Let’s start with a few quick facts from Carlos about Snapchat:

  • There are over 150 million active Snapchat users
  • The platform reaches 41% of millennials
  • 77% of users are over 18
  • People use it to connect with friends and see what they’re sharing (think rainbow vomit filters and puppy dog ears)
One of Carlos Gil’s many references to DJ Khaled.

With all of that in mind, he pointed out that Snapchat is simply not the place to sell. Shaun Ayala, another Snapchat influencer, gave a few creative ways to use the platform. For example, by incorporating the tap feature that takes you to the next Snap, you can show a visual progression. Another idea he had was to offer wallpaper through screenshots. These can be created on Canva or another design software, or if you’re very artistic, within Snapchat using the various features.

Shaun Ayala speaking about effective strategies for Snapchat

Something many of us forget is the option to delete. Shaun said not to be afraid of deleting part of your story. Just because you posted, it doesn’t mean it has to stay there. If it doesn’t fit within the story you’re telling – delete it.

Don't be afraid to delete part of your story. - @ShaunAyala #SMDayJAX Click To Tweet

Making the Most of YouTube

Amy Schmittauer, the host of Savvy Sexy Social, is a well-known YouTube influencer. As the second largest search engine in the world, I think she’s on to something by focusing her efforts on YouTube. Amy talked about the importance of having a home base to send people. This could be your website and blog or main social channel (in her case YouTube).

Amy Schmittauer presenting at Social Media Day Jax 2017.

An actionable tip from Amy that you can use when you’re creating any form of content is to segment your topics by day. Perhaps you only do how to videos on Monday, reviews on Wednesday, and interviews on Friday. This way when you’re thinking about what to create, you have a starting point.

Consumers are not loyal to one particular platform. - @carlosgil83 #SMDayJAX Click To Tweet

As we’ve all heard many times now, you have about eight seconds to grab your audience’s attention. And, if they don’t know you, you have about 2-5 minutes to hold their attention if you’re an unknown. So creating 15 minute long videos is probably not a good idea until you have a solid following. Hence, why this video is less than five minutes long, and why you’ll have to wait for part two to hear about the key takeaways from the other speakers.

I finally met Carlos Gil after following his social media posts for the last two years.

What creative ways are you connecting with your audience on social media? Have you started to use video yet? Let me know in the comments below.



How to Generate New Content Ideas When You’re Stuck


Are you having trouble coming up with content ideas for your website? New blog post ideas always seem to strike me at the most inopportune times. They’ll hit me when I’m driving, in the middle of the night, or when I’m in the shower. And what happens once I get to my destination, wake up, or hop out of the shower? The idea is forgotten. Does this sound familiar? Here are a few ideas that work for me to combat forgetting my best ideas.

If you wake up in the middle of the night with a good blog topic, turn on the light and write it down. Chances are you will not remember it otherwise. Keep a notebook and writing utensil by your bedside for this. It doesn’t have to be anything fancy; a simple pocket-size steno pad will do the trick.

If you’re driving, safely use your phone recorder. On iPhones, you’ll want to launch “Voice Memos.” I can’t even count how many blog ideas have come to me while driving and this little trick has saved me. This blog post is one example of that. With the assistance of Siri, you won’t even need to take your eyes off of the road.

Regarding the shower, I don’t have very much advice for you. A dry erase board could help. Or just try really hard to remember your ideas. I’ve found that if I repeat something to myself seven times, I’m more likely to retain it. For those times when the ideas don’t just come to you out of the blue, check out these eight ways to generate new content ideas for your business.

8 Ways to Coax the Muse

You know you need a blog for your business but if your content muse takes a little more encouragement than having a clear mind, consider a brain dump of possible blog posts. Quickly write everything down that comes to your mind, even if you think it’s not the best idea. Seeing it written out can trigger your brain to generate another topic. Once you’ve got a page full of ideas in front of you, go through them at a slower pace and select the best ones to add to your editorial calendar.

Another way to come up with new post ideas is to look for inspiration around the web. Search hashtags on social media channels to see what other people are covering. You don’t have to stick to your industry either. In fact, looking at others may be better. You’ll discover new ideas that aren’t being applied yet in your field. Another source of inspiration is your competitors. What are they doing that your brand could do better? Take some time to familiarize yourself with their content topics.

What are people asking? The frequently asked questions that your industry receives can lead you to some really helpful blog posts. These can be questions posed verbally or through searches on your website. If one person has the question, there are likely others out there wondering about the same thing. Create a blog post to be a source for their answers.

Interviews add a human element and are a great source of information in any industry. You could interview employees about specific aspects of their jobs, executives about their life before starting the brand, or customers about a problem that your product/service addresses. These are just a few ideas. Your interviews can be about anything industry related that will be interesting for your prospective buyers or current customers.

Conduct a search on Google Trends. You can find related topics to your industry and go deeper into your search to find more specific ideas. Be cautious, though; Google Trends can quickly become a time sucker. There’s just so much that you can do with the tool so limit your time there.

Look to old content that has performed well and repurpose it. Take your most popular blog post and turn it into an infographic or expand on it further and create a white paper. The idea obviously resonated with your audience, so don’t reinvent the wheel.

If you’re still stuck check out HubSpot’s Blog Topic Generator. You simply enter three nouns, and it generates five blog topics. You’ll get a few oddball ideas, but you’re bound to find at least one that will work for you.

My last piece of advice would be to take a walk, step away from the computer, and maybe exercise a bit. When you stop dwelling on something the answer often shows itself.


This article was originally published to in March 2017.

Top 3 Marketing Tips for Yoga Teachers


Are you struggling to fill your classes to capacity? One of the biggest marketing mistakes yoga instructors make is not sharing their classes, events, and workshops enough. If your students don’t know you’re teaching, then you can’t expect them to show up.

“You cannot serve people if they don’t know you exist.”
~ Lenka Stefanakova

It can feel weird promoting yourself, but someone has to do it. If you get queasy at the thought of self-promotion consider what Sage Rountree said in this blog post for Yoga Journal, “understand that you are not promoting yourself, you are promoting your work, and your work is bringing yoga’s benefits to your students.”

Being a yoga teacher is a job, and you should be thinking of it as a business. Companies advertise their products and services, and you should be doing the same. Here are my top three marketing tips for independent yoga teachers to put into action this year.

Use More Visuals

Visual content including images, videos, infographics, etc. are a few of the best mediums to communicate with your students. Images and infographics can be easily created using Canva. Here’s an example of one I created.


If you’re a little leery of creating videos, it’s time to take a deep breath and hit that Live button. Animoto reported that “four times as many consumers would rather watch a video about a product than read about it.” Local St. Augustine yoga teacher Rachel Layne posted this video to Instagram last week promoting her Vinyasa Flow class.

After sharing your visual content via social media or your blog don’t forget to include it in an email. Simply including the word “video” in the subject line of an email can increase your open rates by 19%! That’s huge when the average open rate in the fitness industry is only about 22% according to MailChimp.

And don’t forget about flyers. As much as we all love our digital toys, people are still walking around in the real world. A few places you can post your flyers at include the grocery store, local restaurants, the post office, or health food stores. Don’t forget an eye-catching yoga image that reflects your classes.

Guest Writing

Consider pitching an idea to a local newspaper. If your yoga classes are more on the gentle side and geared towards seniors, you’ll have a better chance of reaching them through a print article than something posted online. Another perk is that the newspaper likely has an online version too.

Local businesses that have a blog could also be open to guest postings. Bonus points if you can find someone in the same industry that attracts your type of client, but isn’t a competitor. For yoga teachers, this could be a health food store or metaphysical shop. Contributing an article will build your credibility as an expert in the field and introduce you to a new audience.

Build Relationships

Connect with other teachers and attend their classes. Share a photo on social media of you and the teacher after class; you can even include a quick blurb on how you enjoyed the practice. They’ll appreciate the shout out and likely reciprocate the action in the future. Same goes for sharing other teachers’ events.

Being out there on the mat in the student role can help you build a connection with the community of students too. Practicing beside them allows them to feel your energy and gives you the opportunity to build a relationship. The conversation will likely lead to you revealing that you’re a teacher (if they didn’t already know) and when your class is held.

Post your schedule to your website, share it on social media regularly – not just once a month, and talk about it whenever you have a chance. Remember to remind your students at the beginning or end of class about your upcoming workshops or classes. If you teach more than one class a week at that studio, make sure to mention your other class(es).

Do you have any other marketing advice you’d like to share with our community of yoga teachers? If so, post it in the comments section.