5 Ways to Market Your Local, Small Business on a Budget

The idea of marketing is a daunting task to many. Something you may have little time for, and even less of a budget. But it doesn’t have to take endless hours, and you don’t need thousands of dollars to build the online presence for your local, small business. The suggestions below require a small time investment, but little to no monetary expense.

1. Create a Website

According to Inc. Magazine, 60% of small businesses with 1-5 employees don’t have an online presence. Don’t let that statistic include you! If you have a Facebook page for your yoga business, great. But that’s not enough.
Facebook goes down sometimes, and there are a number of adults who chose to veer clear of social media.

Creating a website for your business will cost money, but it will also help new clients to discover you and is worth the investment. 

2. Publish Blog Posts

Consistently posting to a blog can assist in increasing your page rank on search engines and it humanizes your brand. Each time you publish a piece of content, Google comes back to index your website.

Using your blog to communicate discounts with customers is one thing, telling your brand’s story is another. Publishing regular blog posts will encourage your audience to visit your site giving you another opportunity to connect with them and take one step closer to converting them into a client.

As a private yoga teacher, you could break down the anatomy of asanas in a weekly column, post recipes related to Ayurvedic spices, or discuss the metaphysical benefits of energy healing. You should post about whatever it is that differentiates you from other yoga teachers. What else do you know that many yogis have an interest in?

Take a similar approach to your industry by answering your buyers’ questions and sharing content that will interest them. 

3. Host a Twitter Chat

Conducting a Twitter chat can be a very productive way of marketing your business and reaching a new audience. Involving a partner or an influencer from your industry with a substantial Twitter following is even better. Here’s a 6-step plan to launching your first Twitter chat.

  1. Find a partner/influencer in your industry.
  2. Decide on a topic that you can conduct your Twitter chat around and create an event-specific hashtag. Be creative and try to make it on the brief so it doesn’t take up many characters when people respond.
  3. Promote your Twitter Chat! Start early on this and include any involved parties requesting that they join in sharing the event.
    {This handy infographic on using Canva to create images will come in handy here.}
  4. Generate five questions you can ask attendees.
  5. Provide the questions to the involved parties before the Twitter chat so they can prepare their responses in advance. Doing so will allow them to interact with other attendees more because they won’t have to spend time crunching their responses down to 140 characters.
  6. Launch your Twitter chat at the scheduled time and be sure to engage with attendees.

4. Guest Post

Writing for other businesses’ sites will allow you to reach a new audience. Search out companies that attract similar clients, but are not competitive with your business. When pitching an idea on your proposed post consider the problems that your products or services address.

An insurance company could look for local organizations to partner with on a guest post. Do your research and approach non-competitive, industry-related businesses. You can even offer a trade, where they guest post to your site too.

5. Video



Live video is an inexpensive way to get your face in front of customers. It doesn’t require much to air a video. Decide on the platform you’d like to use (Facebook, Twitter, Instagram, etc.), come up with a topic and maybe a general outline of what you’ll say, and go live! People don’t expect videos that were published in real time to be edited.

Here are five ideas of videos you can create at your business:

  1. Offer a behind the scenes look at the production.
  2. Show the product in use.
  3. Answer FAQ’s.
  4. Interview a customer on their experience.
  5. Interview an employee about their job.

Sharing videos is a great way to get yourself and your brand in front of customers, invite shares, and create an awareness of your brand.

There are a number of other budget-friendly marketing strategies you can employ as a small business. I hope that the ideas listed above provide some guidance and initiate the next step in your social selling efforts.

 

Are you ready to start marketing your small business but aren’t sure where to start? Contact me and let’s build a strategy to generate more sales for your company!

 

How to Write Engaging Content that Makes Your Brand Unforgettable

how-to-write-engaging-content

Whenever you sit down to start writing a blog post, what’s the first thought that comes to your mind? Hopefully, it’s not, ugh, I have to write another blog post (but if it is, get in touch with me – my writing services may be just what you need). In the sea of content that’s available on the web today, a top objective should be to write engaging content that is unforgettable.

How to Write Engaging Content

Today’s readers are inundated by online content. Brands must be creating memorable material that helps the brand to not only stand out but also to connect with your reader and make them want to return to your website.

Publishing unforgettable #content leads to a memorable brand. Click To Tweet

Here are five aspects of a memorable blog post to help your brand connect with prospects, i.e., your readers. Include a mix of these in your content.

  1. Tell a story.
  2. Teach the reader something new.
  3. Present a thought-provoking idea.
  4. Agree with the reader.
  5. Make them laugh.

What should you include in your #content to make it memorable? Find out in this blog post by @meaghanmae. #branding Click To Tweet

Tell a Story

As Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” If you can make the reader feel an emotion, you’re golden. They may not remember each of the five statistics you included, but they’ll remember the story and the emotions they felt.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

Incorporating storytelling into your content will have the most impact.

In the book The Storytelling Edge, the content strategy masterminds behind Contently.com point out, “When we hear a story, the neural activity increases fivefold.” It’s easier to remember data points when they’re tied to a narrative, so try to weave a personal experience or fictional tale into your content.

Teach

Educate your reader. If your business has employees, involve them in creating content. If they’re not interested in writing or recording a video, you can always interview them and share their expertise that way.

Position your brand as a knowledgeable resource by sharing helpful, expert level advice around your target customers’ pain points. You might even earn your website a few bookmarks from readers.

Shock

A quick way to be memorable is to do something crazy! Think about all of the viral videos you see. You remember and maybe even share them because they’re out of the norm. Apply this same principle to your content and present a new way of thinking for your reader to consider.

Agree

Share something that gets the reader nodding in agreement. Everything that you share doesn’t have to be earth-shattering. Agreeing with your reader allows them to relate to you and your personal brand. It builds a sense of connection. You want them to think, “This is my kind of person!”

Make Them Laugh

Comedian Mike Albanese says, “Funny content is more likely to be recalled than content that has no humor, and that is the point of most marketing and content!” 

Write engaging content by infusing humor into your writing – if you’re funny! Comedy is not something that you can force, and readers will be able to tell if you’re faking it.

If your content is usually pretty dry, try self-deprecating humor. It allows people to relate to you and see a human side that they may not recognize in clear-cut content.

Amplifying Your Engaging Content

Creating your unforgettable content isn’t the end of the line. It needs to be shareable too. Your amplification strategy should include paid advertising, especially if you’re not a well-known company that people are searching out for information.

What do you include in your content to help build your brand and add a sense of community? Let me know in the comments below.

free-def-guide-facebook-pages (1)

If you’re sharing your content on a Facebook Page, are you getting the number of views that you want? If not, download my free eBook to ensure you’re doing everything you can to get more organic engagement.