Top 3 Marketing Tips for Yoga Teachers

buddha-pexels

Are you struggling to fill your classes to capacity? One of the biggest marketing mistakes yoga instructors make is not sharing their classes, events, and workshops enough. If your students don’t know you’re teaching, then you can’t expect them to show up.

“You cannot serve people if they don’t know you exist.”
~ Lenka Stefanakova

It can feel weird promoting yourself, but someone has to do it. If you get queasy at the thought of self-promotion consider what Sage Rountree said in this blog post for Yoga Journal, “understand that you are not promoting yourself, you are promoting your work, and your work is bringing yoga’s benefits to your students.”

Being a yoga teacher is a job, and you should be thinking of it as a business. Companies advertise their products and services, and you should be doing the same. Here are my top three marketing tips for independent yoga teachers to put into action this year.

Use More Visuals

Visual content including images, videos, infographics, etc. are a few of the best mediums to communicate with your students. Images and infographics can be easily created using Canva. Here’s an example of one I created.

meaghan_alvarado_yoga_teacher

If you’re a little leery of creating videos, it’s time to take a deep breath and hit that Live button. Animoto reported that “four times as many consumers would rather watch a video about a product than read about it.” Local St. Augustine yoga teacher Rachel Layne posted this video to Instagram last week promoting her Vinyasa Flow class.

After sharing your visual content via social media or your blog don’t forget to include it in an email. Simply including the word “video” in the subject line of an email can increase your open rates by 19%! That’s huge when the average open rate in the fitness industry is only about 22% according to MailChimp.

And don’t forget about flyers. As much as we all love our digital toys, people are still walking around in the real world. A few places you can post your flyers at include the grocery store, local restaurants, the post office, or health food stores. Don’t forget an eye-catching yoga image that reflects your classes.

Guest Writing

Consider pitching an idea to a local newspaper. If your yoga classes are more on the gentle side and geared towards seniors, you’ll have a better chance of reaching them through a print article than something posted online. Another perk is that the newspaper likely has an online version too.

Local businesses that have a blog could also be open to guest postings. Bonus points if you can find someone in the same industry that attracts your type of client, but isn’t a competitor. For yoga teachers, this could be a health food store or metaphysical shop. Contributing an article will build your credibility as an expert in the field and introduce you to a new audience.

Build Relationships

Connect with other teachers and attend their classes. Share a photo on social media of you and the teacher after class; you can even include a quick blurb on how you enjoyed the practice. They’ll appreciate the shout out and likely reciprocate the action in the future. Same goes for sharing other teachers’ events.

Being out there on the mat in the student role can help you build a connection with the community of students too. Practicing beside them allows them to feel your energy and gives you the opportunity to build a relationship. The conversation will likely lead to you revealing that you’re a teacher (if they didn’t already know) and when your class is held.

Post your schedule to your website, share it on social media regularly – not just once a month, and talk about it whenever you have a chance. Remember to remind your students at the beginning or end of class about your upcoming workshops or classes. If you teach more than one class a week at that studio, make sure to mention your other class(es).

Do you have any other marketing advice you’d like to share with our community of yoga teachers? If so, post it in the comments section.

free-def-guide-facebook-pages

How to Find Powerful Hashtags for Social Media

Over the last few weeks, I’ve had two yoga teachers ask me about how to use hashtags on social media. Technology is often not high on the priority list for many yogis, and I’m gathering that very few in our industry know how to attract new students or customers by properly utilizing hashtags.

If you grew up with social media this may not apply to you, but you still may learn a new way to find powerful hashtags that can help to get your brand noticed. Skip down to the section on Finding Hashtags if you already know how to use them.

Finding Powerful Hashtags

Hashtag Basics (or #basics)

Hashtags help you to get noticed. If you click on a hashtag on Twitter, it jumps you to a stream of every tweet with that hashtag. Same goes for Instagram and Facebook. Someone that is interested in yoga is likely to scroll through photos/posts with #yoga. If you’re using #yoga too, they’ll see your image.

Try to use only two per tweet, maybe three max. You should be using them in EVERY tweet you post.

On Instagram put your hashtags in a comment below your caption. You can use up to 30 on Instagram.

For Facebook, a lot of people don’t use them. I’ve even had some people ask me why I was using them there and almost get defensive like I wasn’t following the “Facebook rules.” But, these were individuals who don’t work on digital so, poo on them! If you do use some in your Facebook posts, three is a good number. Test it out and see how your audience takes to it.

LinkedIn is another place where many users aren’t used to seeing hashtags, but you should still be adding them to your posts. The hashtags on LinkedIn help to categorize posts and allow new readers to find your content.

Finding Hashtags

You’ll need to find hashtags that are relevant to what you’re sharing. So if your post is about writing a book use tags like #amwriting #fridayreads #amreading, etc. You can find new ones to use by looking through the streams of others using these hashtags. Click a photo in the hashtag stream you’re viewing and see what other tags that user listed.

If you are targeting a geographical area, use relevant hashtags to your region, i.e. #StAugustine #JaxBeach #Jax. Again, if you look at other people’s posts, you can find new hashtags to use on yours.

Here’s a trick to finding new hashtags on Instagram:
Go to the search section on Instagram and click the Tags tab.
Type in the hashtag you want to find more about (using yoga in my example). You can see from this screenshot a list of other relevant hashtags.

hashtag_research_instagram

Click one of the tags and then read the Related hashtags at the top of the page, you can scroll to the right for more. This can be a rabbit hole and lead you to find tons of new relevant tags.

instagram_hashtag_research

Hashtag research will lead you to new accounts you may want to take notes from and follow. Reviewing what works for others in your industry is smart. Check out what are other yogis are using that appears to be gaining traction for them.

Another way is to start writing a word and see what tags auto-populate.

When looking for hashtags to use on Twitter, I often consult Hashtagify. It provides you with a popularity rating of a particular hashtag and gives a web of relevant hashtags. Again, this can be a rabbit hole and can lead to an overwhelming amount of results. I use Hashtagify weekly to find new hashtags to use on social media.

hashtagify_yoga

Finding hashtags is something you want to revisit regularly. New ones are popping up constantly, and you’ll want to test and reevaluate the ones you are using every so often.

Do you have any other ideas about how to find new hashtags?
Let me know in the comments below! 

free-def-guide-facebook-pages

How-to-find-powerful-hashtags

5 Ways to Market Your Yoga Business on a Small Budget

yoga_mats_studio

The idea of marketing is a daunting task to many. Something you may have little time for, and even less of a budget. But it doesn’t have to take endless hours, and you don’t need thousands of dollars to build your online presence. The suggestions below require a small time investment, but little to no monetary expense.

1. Create a Website

According to Inc. Magazine, 60% of small businesses with 1-5 employees don’t have an online presence. Don’t let that statistic include you! If you have a Facebook page for your yoga business, great. But that’s not enough.
Facebook goes down sometimes, and there are a number of adults who chose to veer clear of social media.

Creating a website for your business will cost money, but it will also help new clients to discover you and is worth the investment. If you’re a yoga teacher, a website will differentiate you from other teachers without one and give students a place to view your schedule if you work for multiple yoga studios.

2. Publish Blog Posts

Consistently posting to a blog can assist in increasing your page rank on search engines and it humanizes your brand. Each time you publish a piece of content, Google comes back to index your website.

Using your blog to communicate discounts with customers is one thing, telling your brand’s story is another. Publishing regular blog posts will encourage your audience to visit your site giving you another opportunity to connect with them and take one step closer to converting them into a client.

As a private yoga teacher, you could break down the anatomy of asanas in a weekly column, post recipes related to Ayurvedic spices, or discuss the metaphysical benefits of energy healing. You should post about whatever it is that differentiates you from other yoga teachers. What else do you know that many yogis have an interest in?

3. Host a Twitter Chat

Conducting a Twitter chat can be a very productive way of marketing your business and reaching a new audience. Involving a partner or an influencer from your industry with a substantial Twitter following is even better. Here’s a 6-step plan to launching your first Twitter chat.

1- Find a partner/influencer in your industry.
2- Decide on a topic that you can conduct your Twitter chat around and create an event-specific hashtag. Be creative and try to make it on the brief so it doesn’t take up many characters when people respond.
3- Promote your Twitter Chat! Start early on this and include any involved parties requesting that they join in sharing the event.
{This handy infographic on using Canva to create images will come in handy here.}
4- Generate five questions you can ask attendees.
5- Provide the questions to the involved parties before the Twitter chat so they can prepare their responses in advance. Doing so will allow them to interact with other attendees more because they won’t have to spend time crunching their responses down to 140 characters.
6- Launch your Twitter chat at the scheduled time and be sure to engage with attendees.

4. Guest Post

Writing for other businesses’ sites will allow you to reach a new audience. Search out companies that attract similar clients, but are not competitive with your business. When pitching an idea on your proposed post consider the problems that your products or services address.

As a yoga teacher, look for local organizations you can partner with on a guest post. If your business is online (maybe you even teach online), do your research and then approach non-competitive industry related businesses. You can even offer a trade, where they guest post to your site too.

5. Video



Live video is an inexpensive way to get your face in front of customers. It doesn’t require much to air a video. Decide on the platform you’d like to use (Facebook, Periscope, Snapchat, Instagram…), come up with a topic and maybe a general outline of what you’ll say, and go live! People don’t expect videos that were published in real time to be edited.

Businesses that sell yoga products can offer a behind the scenes look at their production, show the product in use, answer FAQ’s, etc. As a yoga teacher, you can broadcast your next group class.

Sharing videos is a great way to get yourself and your brand in front of customers, invite shares, and possibly create an awareness of your brand for a new client.

There are a number of other budget-friendly marketing strategies you can employ as a yoga business. I hope that the ideas listed above provide some guidance and initiate the next step in your client seeking efforts.

Are you ready to start marketing your yoga business but aren’t sure where to start? Contact me and let’s build a strategy to generate more sales for your business!

free-def-guide-facebook-pages