• How to Find Powerful Hashtags for Social Media

    Over the last few weeks, I’ve had two yoga teachers ask me about how to use hashtags on social media. Technology is often not high on the priority list for many yogis, and I’m gathering that very few in our industry know how to attract new students or customers by properly utilizing hashtags. If you […]

  • 3 Ideas to Borrow From Yoga & Apply to Your Social Media Marketing

    Looking at the parallels between yoga and social media might sound unnatural to many. But as a yoga instructor and social media professional, it seems normal. Here are three parts of yogic thought that can be rolled into how you approach social media in your business. -Centering -Drishti (focus) -Pranayama (breathing) Now let’s take a […]

  • How to Create Graphics with Canva to Up Your Social Media Game

    Are you ready to up your social media game with visuals, but don’t know where to start? Maybe you have ideas, but no experience with Photoshop or other design programs. I have a free and easy solution to your problems. Small business owners, meet Canva – a free, web-based design tool. {Side note: I have no […]

  • Why You Need a Blog for Your Business

    If you have a website, you should have a blog. If you don’t have a website — get one already! In today’s world, everything is online. People Google everything from the time of the sunset, to what Angelina Jolie wore to the Emmys this year. Search Engine Optimization (SEO) and humanizing your brand are two of the […]