How to Find Powerful Hashtags for Social Media

Over the last few weeks, I’ve had two yoga teachers ask me about how to use hashtags on social media. Technology is often not high on the priority list for many yogis, and I’m gathering that very few in our industry know how to attract new students or customers by properly utilizing hashtags.

If you grew up with social media this may not apply to you, but you still may learn a new way to find powerful hashtags that can help to get your brand noticed. Skip down to the section on Finding Hashtags if you already know how to use them.

Finding Powerful Hashtags

Hashtag Basics (or #basics)

Hashtags help you to get noticed. If you click on a hashtag on Twitter, it jumps you to a stream of every tweet with that hashtag. Same goes for Instagram and Facebook. Someone that is interested in yoga is likely to scroll through photos/posts with #yoga. If you’re using #yoga too, they’ll see your image.

Try to use only two per tweet, maybe three max. You should be using them in EVERY tweet you post.

On Instagram put your hashtags in a comment below your caption. You can use up to 30 on Instagram.

For Facebook, a lot of people don’t use them. I’ve even had some people ask me why I was using them there and almost get defensive like I wasn’t following the “Facebook rules.” But, these were individuals who don’t work on digital so, poo on them! If you do use some in your Facebook posts, three is a good number. Test it out and see how your audience takes to it.

LinkedIn is another place where many users aren’t used to seeing hashtags, but you should still be adding them to your posts. The hashtags on LinkedIn help to categorize posts and allow new readers to find your content.

Finding Hashtags

You’ll need to find hashtags that are relevant to what you’re sharing. So if your post is about writing a book use tags like #amwriting #fridayreads #amreading, etc. You can find new ones to use by looking through the streams of others using these hashtags. Click a photo in the hashtag stream you’re viewing and see what other tags that user listed.

If you are targeting a geographical area, use relevant hashtags to your region, i.e. #StAugustine #JaxBeach #Jax. Again, if you look at other people’s posts, you can find new hashtags to use on yours.

Here’s a trick to finding new hashtags on Instagram:
Go to the search section on Instagram and click the Tags tab.
Type in the hashtag you want to find more about (using yoga in my example). You can see from this screenshot a list of other relevant hashtags.

hashtag_research_instagram

Click one of the tags and then read the Related hashtags at the top of the page, you can scroll to the right for more. This can be a rabbit hole and lead you to find tons of new relevant tags.

instagram_hashtag_research

Hashtag research will lead you to new accounts you may want to take notes from and follow. Reviewing what works for others in your industry is smart. Check out what are other yogis are using that appears to be gaining traction for them.

Another way is to start writing a word and see what tags auto-populate.

When looking for hashtags to use on Twitter, I often consult Hashtagify. It provides you with a popularity rating of a particular hashtag and gives a web of relevant hashtags. Again, this can be a rabbit hole and can lead to an overwhelming amount of results. I use Hashtagify weekly to find new hashtags to use on social media.

hashtagify_yoga

Finding hashtags is something you want to revisit regularly. New ones are popping up constantly, and you’ll want to test and reevaluate the ones you are using every so often.

Do you have any other ideas about how to find new hashtags?
Let me know in the comments below! 

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3 Ideas to Borrow From Yoga & Apply to Your Social Media Marketing

Looking at the parallels between yoga and social media might sound unnatural to many. But as a yoga instructor and social media professional, it seems normal. Here are three parts of yogic thought that can be rolled into how you approach social media in your business.

-Centering
-Drishti (focus)
-Pranayama (breathing)

Now let’s take a closer look at each one.

Centering

Centering or meditation often starts out yoga classes. It’s meant to bring you into your space, allow the mind to calm, and create a sense of body awareness. Centering is also the time when the teacher lets you know what you’ll be doing in the class, a plan so to speak. In social media listening and planning should be the first steps.

While practicing yoga the practitioner aims to quiet the mind. Social listening requires silencing your initial ideas of what to share and rather listening and analyzing what others in your industry are saying and talking about first.

You should pay attention to:

-What questions is your target audience asking?
-What problems need solutions?
-What real-time events are happening that can allow you to enter a conversation?

Drishti (focus)

The dancer pose is one of many asanas that requires a focused gaze, or a Drishti, to maintain balance. Without focus, you will wobble from side to side and fall out of the posture.

natarajasana_jamaica

In social media, you must have a focus too. Otherwise, you can get pulled in various directions. Keep a business goal in mind as you utilize social media.

Some companies use social media mainly for customer service reasons; others use it to increase brand awareness and for lead generation, etc. Be sure to establish your primary objective when starting to use social media in your business.

Pranayama (breathing)

Each inhale has an exhale, just as each interaction deserves a reaction from the brand. Maybe the reaction is a quick tweet to thank someone for sharing your content, simply a like, or perhaps you respond with a question asking what the person’s biggest takeaway is. Just as there are different types of responses to an interaction, there are many different pranayama techniques.

Approach social media marketing as you would a headstand. Prepare a plan, stay focused, and keep breathing.

If you need assistance with your social media plan, shoot me an email or give me a call. Let’s work together to get your yoga business discovered by more students!

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