How to Write Engaging Content that Makes Your Brand Unforgettable
Whenever you sit down to start writing a blog post, what’s the first thought that comes to your mind? Hopefully, it’s not, ugh, I have to write another blog post (but if it is, get in touch with me – my writing services may be just what you need). In the sea of content that’s available on the web today, a top objective should be to write engaging content that is unforgettable.
How to Write Engaging Content
Today’s readers are inundated by online content. Brands must be creating memorable material that helps the brand to not only stand out but also to connect with your reader and make them want to return to your website.
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Here are five aspects of a memorable blog post to help your brand connect with prospects, i.e., your readers. Include a mix of these in your content.
- Tell a story.
- Teach the reader something new.
- Present a thought-provoking idea.
- Agree with the reader.
- Make them laugh.
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Tell a Story
As Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” If you can make the reader feel an emotion, you’re golden. They may not remember each of the five statistics you included, but they’ll remember the story and the emotions they felt.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
Incorporating storytelling into your content will have the most impact.
In the book The Storytelling Edge, the content strategy masterminds behind Contently.com point out, “When we hear a story, the neural activity increases fivefold.” It’s easier to remember data points when they’re tied to a narrative, so try to weave a personal experience or fictional tale into your content.
Educate your reader. If your business has employees, involve them in creating content. If they’re not interested in writing or recording a video, you can always interview them and share their expertise that way.
Position your brand as a knowledgeable resource by sharing helpful, expert level advice around your target customers’ pain points. You might even earn your website a few bookmarks from readers.
A quick way to be memorable is to do something crazy! Think about all of the viral videos you see. You remember and maybe even share them because they’re out of the norm. Apply this same principle to your content and present a new way of thinking for your reader to consider.
Share something that gets the reader nodding in agreement. Everything that you share doesn’t have to be earth-shattering. Agreeing with your reader allows them to relate to you and your personal brand. It builds a sense of connection. You want them to think, “This is my kind of person!”
Make Them Laugh
Comedian Mike Albanese says, “Funny content is more likely to be recalled than content that has no humor, and that is the point of most marketing and content!”
Write engaging content by infusing humor into your writing – if you’re funny! Comedy is not something that you can force, and readers will be able to tell if you’re faking it.
If your content is usually pretty dry, try self-deprecating humor. It allows people to relate to you and see a human side that they may not recognize in clear-cut content.
Amplifying Your Engaging Content
Creating your unforgettable content isn’t the end of the line. It needs to be shareable too. Your amplification strategy should include paid advertising, especially if you’re not a well-known company that people are searching out for information.
What do you include in your content to help build your brand and add a sense of community? Let me know in the comments below.
If you’re sharing your content on a Facebook Page, are you getting the number of views that you want? If not, download my free eBook to ensure you’re doing everything you can to get more organic engagement.