Social Media Tips

  • Instagram Pinned Posts – What to Pin on Instagram and How to Pin

    If you’re like most small business owners, then you’re always on the lookout for new and innovative ways to market your business. And if you’re not already using Instagram, then you’re definitely missing out! Instagram is a great way to connect with your customers and share images of your products, services, share a peek behind the scenes, and so much more.

    One of the newest features – and coolest to my marketing-focused mind – is that you can pin posts to your Instagram profile so that they stay at the top of your feed. Instagram pinned posts are front and center for new people first checking you out and those long-time followers who are finally ready to engage more with you.

    The question is what to pin. Should you share your most engaged posts, a sales pitch, an educational reel, or something else?

    In this blog post, I’ll show you how to set up your three pinned posts on Instagram and a few ideas of what you should be pinning to get the most value out of them.

    What to Add to Your 3 Instagram Pinned Posts

    Instagrammed pinned posts are a great way to address HubSpot’s Flywheel model that replaces the marketing funnel of days past.

    The idea of the Flywheel is to “Attract, Engage, and Delight” the strangers who become prospects, then customers, and eventually promoters of your business. It keeps your business growing. You can learn more about the HubSpot Flywheel on their website.

    Back to the Instagram pinned posts…

    The three posts that you pin to Instagram should move people along in their buyer’s journey and help them to build a relationship with you and your brand.

    Following the Flywheel, let’s look at a few options. The types of posts listed could overlap in multiple steps of the Flywheel:

    • Your newest post
    • An educational post with a CTA to send you a DM
    • A post that quickly shares what you offer
    • A Q&A thread post to keep the conversation going
    • A client testimonial
    • A post that sets the tone for the rest of your feed (colors, fonts, design, etc.)
    • A post that explains how people can get started
    • An introductory post that shows why you’re the right person to work with
    • Your most engaged post or reel

    Use a mix of single-image posts, carousels, reels, and videos in your top 3 pinned posts. People absorb information better in different formats so trying to connect in multiple ways is always helpful.

    How to Pin Posts to Instagram

     The process to pin posts on Instagram is simple to do the first time and when you want to switch out your pinned posts to something else in the future.

    Here are three easy steps to set your pinned posts on Instagram once you’ve identified them:

    1. Go to your Instagram profile and tap the post.
    2. Click the ellipsis (…) and tap “Pin to your profile.”
    3. Repeat for the other two posts.

    That’s it! You can confirm the three posts that are pinned by the pushpin at the top right of the images on your profile.

    Removing pinned posts is just as easy. Click the post you want to remove, tap the ellipsis, and tap “Unpin from your profile.”

    Need help with your Instagram strategy?

    In addition to our done-for-you services, we also offer digital marketing consulting and coaching. This option saves you some money and allows you to handle digital marketing yourself. Click here to send a message and set up a call. Your first 15 minutes are free!

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  • 8 Tips to Generate More Interaction on Social Media

    Have you ever tried to get more interaction on social media? You know that it’s important, but you probably don’t know where to start. With these simple tips and tricks for getting more engagement on social media, your posts will be seen by the people who are interested in what you have to say.

    8 Tips to Get More Interaction on Social Media

    Interaction or engagement is a tricky thing. It’s not something that can be obtained without effort, and it’s never easy to keep up with social media trends – did you see that Instagram FINALLY published details on how their algorithm works earlier this month?! The more engagement that you get on your posts, the better chance there is of people seeing your content- which means more views for you! So how do you increase engagement?

    Here are some quick tips:

    1. Be Authentic – Speak to your audience in an engaging and personable way.
    2. Mix it Up – Try to change up the types of posts you are making so that each one is unique and interesting.
    3. Be Original – Make sure you are posting original content that people will find helpful or entertaining, not just regurgitating what other pages have posted on their social media feeds already.
    4. Time it Right – Post at optimal times based on previous data from your social media accounts.
    5. Provide Value – Create content your audience will find valuable, rather than just posting for the sake of creating something new to post about. Think about what you’re posting before you hit publish.
    6. Use emojis – They are a great way to show your brand’s personality and break up blocks of text.
    7. Be Detailed, but Succinct – Nobody wants to read all day on social media feeds, so edit your posts down as much as possible. As Kate Chernis says, it’s “one part writing and four parts editing.”
    8. Tag Others – It’s not just about you! Make sure you tag relevant people, businesses, and organizations – especially if you’re resharing their content!

    These easy-to-implement tips will help you get more shares, comments, likes, and followers every time you post something new! Something all small, local businesses strive for.

    If you want to get more engagement on social media, it’s important for your posts to be authentic and original. If you’re looking for a few simple tips to help increase the number of likes or shares on your next post, make sure not to forget these helpful tips!

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  • Recommended Social Media Management Tools from a Seasoned Social Media Manager

    Nearly half of small businesses are spending about six hours a week on social media. That’s almost a whole day of business! Social media management tools can help to make you more productive and effective during the time spent on social media.

    Below is a comprehensive list of the tools I have worked with or am currently using to schedule content for myself and my clients. Many are accessible on mobile, and some are accessible on both mobile and desktop. Take it from a pro – it’s always nice to have your social media management tools right on your phone for easy access on the go!

    Top Social Media Management Tools to Make Your Content Creation Tasks Easier

    Social Media Management Platforms

    Deciding on a social media management platform is like picking what type of ice cream you want at the local creamery. They’re all generally the same (frozen milk and sugar), but with slightly different ingredients based on your preferences.

    [bctt tweet=”Deciding on a #socialmedia management platform is like picking what type of ice cream ? you want at the local creamery. It’s hard!” username=”meaghanmae”]

    Hootsuite – With the free option of Hootsuite you can connect three social media accounts and schedule up to 30 messages. If you’re scheduling posts once a week or more frequently the free one may be enough, otherwise they have a paid plan that can handle more.

    HubSpot – HubSpot is excellent for larger companies looking for a full-blown CRM (customer relationship management) system. You can do social listening, schedule content, and analyze your efforts based on campaigns within the platform.

    Planoly– I recently started to use this, and I’m so glad I did! The drag and drop feature and grid view make it incredibly simple to plan your Instagram content. It even lets you know how many hashtags you have space left for with the Instagram mandated maximum of 30.

    Buffer – If you’re a fan of drag and drop, this is the social media manager for you. At the time of this blog post, it’s one of the few platforms that offer drag and drop to reschedule content.

    CoSchedule – Businesses with an active blog will like CoSchedule. It integrates with WordPress, and you can see social messages and blog posts in a single calendar for easier planning. Scheduling additional social messages for each blog is convenient too with your related images readily available.

    Image Creators/Editors

    Whether you’re creating the perfect Instagram post, the featured image for your next blog post, or thumbnail for your upcoming viral video, you’ll likely want a tool – especially if you’re going to add any text.

    Canva – I wrote in-depth about Canva and how to use it in 2016. It’s one of my top two tools I recommend to clients if they want to DIY their social media and blog/website images.
    steps-to-creating-canva

    izkiz Cam – This is my favorite Instagram image editor. Created by a popular Instagrammer with nearly 3 million followers, this app is $1.99. I highly recommend it if you’re looking for something to make your photos brighter and more vibrant.

    Analysis/Maintenance Tools

    A big part of your social media marketing strategy should include analyzing your content to identify what works and what doesn’t. Accurately measuring your results from social will help you to generate top-performing posts as you move forward. Don’t guesstimate like this guy.

    Most social media management platforms and social networks include analysis features within them, but if you’re looking for something more check out this list.

    Google Analytics – Get an overall look at which social media platforms are performing best in bringing visitors back to your website with Google Analytics. You’ll also be able to see which formats are resonating the most with each social networks’ users.

    InsTrack – Many Instagram users’ “strategy” to get followers is to follow and then unfollow as soon as the other account reciprocates. How this is still happening is beyond me! It’s incredibly disingenuine and a waste of time. To whittle these people out of your account, you can download InsTrack or a similar app to your smartphone that identifies who has unfollowed you.

    ManageFlitter – The same follow and unfollow tactic from Instagram happens on Twitter too. Clean up who you’re following with ManageFlitter.

    Hashtagify – Track hashtag popularity and find new ones using hashtagify.me.

    Google Sheets – Google Sheets can’t do any analysis for you (unless you’re kind of an Excel wizard), but it’s a convenient way to track your social media engagement and to plan future content.

    Employee Advocacy Platforms

    Enterprise companies looking to grow their brand’s reach online can mobilize their employees to share content. As Forbes reported, “brand messages shared by employees on social media earn 561 percent more reach than the same messages shared by the brand’s social media channels.”

    Executing an effective employee advocacy program necessitates a software that is simple to use for employees. The process of sharing your content needs to be as easy as possible. These are two of the tools I’ve used in the past – both as a user and in managing the platform.

    GaggleAMP – In addition to engaging your employees in sharing, GaggleAMP makes it easy to include your other brand advocates (possibly your customers) in sharing useful content.
    Everyone Social – The user has the option to create their own streams of content in Everyone Social. Similar to the feeds your business creates on company news, or other industry related content that your buyers will find helpful, they can add publications or hashtags that populate relevant content.

    [bctt tweet=”Not sure which tools you should be using to help with #socialmedia #marketing? Check out this list! ” username=”meaghanmae”]

    Where to Find OPC

    Your social media plan should include a mix of (OPC) other peoples content and your own. Many social media managers, myself included, recommend an 80 to 20 ratio. 80 percent being OPC and 20 percent being content from your website or other online channels. Here’s a list of the places you can look to find relevant content to share with your audience:

    1. BuzzSumo
    2. Google Advanced Search
    3. Anders Pink
    4. Feedly
    5. Relevant, Non-competing Industry Magazines and Blogs

    Understand that these are just the tools that I use. There may be better options out there; new apps are coming out all the time. Agorapulse and Edgar, for example, are two commonly recommended paid tools I hear from my peers.

    So what’s your flavor? Are there any tools I missed that you recommend to others? Are you going to try any of these out?  Let me know in the comments below.

     

    Reach out to me for a free 20-minute exploration call if you’re still struggling to get a grasp on managing your social media. I offer management services and training to help you grow brand visibility using social media.

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  • How Website Load Time on Mobile Affects Your Facebook Page’s Reach

    Earlier this week Facebook announced that they’ve once again changed the algorithm delineating which content to show in users’ News Feeds. Content shared from websites with slow load times on mobile will decrease in views over the coming months.

    “During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”

    While this should fire you up to check on your own site’s load time, don’t forget about the OPC (Other People’s Content) that you’re sharing. If you share a lot of OPC from a slow moving website, your Page’s overall reach will begin to lessen.

    Facebook went on to say that the user’s “current network connection” will also be considered. If the user has a slower network connection, and the web page URL you’re sharing has a long load time, it will appear lower in their News Feed. Obviously, you don’t have control over their network connection, so the focus is on the time it takes your website to load that page on mobile.

    Testing and Improving Your Pages’ Loading Times

    The first thing you’ll need to do is check mobile load time. Facebook provided a list of Best Practices to Improve Mobile Site Performance that included a few options for evaluating current load time. Below is an example of the information you’ll receive on PageSpeed. This tool was easy to use and very self-explanatory. It even provides suggestions on how to optimize your page further.

    pagespeed_insights

    I also tried a few of the other tools on Facebook’s list. Instead of an overall grade, many gave me specific load times and were honestly overwhelming with the amount of data provided. Those tools are more for a developer, while the data from PageSpeed offered suggestions I could follow through on myself with a little bit of digging.

    As a site owner, this may feel frustrating, but looking at it from a user perspective this algorithm change makes sense. Improving your website for a better mobile experience is necessary in today’s world, especially if you want to reach your audience on Facebook. According to Venture Beat, 56.5% of users only log in to Facebook from mobile. Another eye-opening data point – there are over 1.74 billion mobile monthly active users on Facebook. If you don’t speed up your pages load time over the next few months be prepared to see your Facebook referral traffic fall.

    If you don’t improve your loading time over the next few months, be prepared to see your Facebook referral traffic drop. Now more than ever before is the time to consider the user experience of your website.

    free-def-guide-facebook-pages

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  • How to Educate & Entertain Your Prospects with Videos and Images

    When it comes to building a relationship with your customers, visuals – specifically videos – are your best option. In this Social Media Day Recap, you’ll hear from various experts on how to educate and entertain your prospects with video and images while guiding them through the buyer’s journey. Read on or watch the video below to learn how your brand can build solid relationships with your audience through the use of video content.

    How to Invite User-Generated Content on Snapchat

    Mark Kaye, a host on the radio station 95.1 WAPE in Jacksonville, is a Snapchat influencer. During his session, he talked about how to involve your viewers and encourage them to create content. User generated content can then be used in other ways. He made a “12 days of Christmas Mash-up” by asking followers to send him one word that they like most about Christmas. He then took all of the clips and pulled them together to make a video.

    Casie Shimansky from Cisco discussed their employee advocacy program. They enlist employees to conduct daily takeovers of their Snapchat. Selected employees are given the password to Cisco’s Snapchat and encouraged to post to their story. Their posts include snapshots of their days while working at Cisco, their favorite products, and more.

    Casie_Shimansky

    Focus on a Problem in Your YouTube Videos

    Roberto Blake is a Designer, YouTube Creator, and Marketing Consultant. He recently hit the mark of 1,000 YouTube videos on his channel. Roberto noted how 80% of adults over 25 years old are watching videos on YouTube. To build your brand on YouTube, he recommends owning a problem.

    You can look at YouTube as oversaturated, or work to own the problem or solution that your company solves. If you’re not sure what to create your videos about, Roberto recommends starting with a Twitter search of #_____problems (fill in the blank with your industry). Try to address every stage of the buyer’s journey. Create content answering your company’s FAQs to save your sales team time from answering the same questions over and over again.

    How 100 Facebook Live Videos in a Month Evolved to Two a Week

    Nasdaq’s Head of Social Media, Anna Gonzalez spoke about how they’re using Facebook Live in their content strategy. Their social team consists of three people, but that didn’t stop them from creating 100 videos in one month. A few other months they were pretty high up there with their video count too. They’ve scaled back now and publish about two a week, but they collected a lot of data to analyze during those high volume months.

    Anna_Gonzalex_NASDAQ

    Anna pointed out that a view is counted after three seconds of a person watching your video. Keep this in mind when analyzing your own videos. Experimentation on Facebook Live is a must, especially with their ever-changing algorithms.

    Influencer Marketing and Instagram

    Marketing expert Kenny Harper is Co-Founder of Rock My Image in Jacksonville. He talked about influencer marketing and how 92% of those who have worked with influencers see it as successful. To be the best influencer you can be, he says to be consistent. That doesn’t mean daily postings but stick to a schedule.

    Chad Israel from Hertz Rent a Car gave real-life examples of how their brand is partnering with influencers. There doesn’t have to be an exchange of money; many influencers will collaborate on a trade if what you are offering is valuable to them. In their case, a rental car. Working with influencer Matt Pierce, Hertz invested about $3,000 in trading a car for two months. Chad said that the return on investment was about $200,000! That’s from images and video assets that the influencer created. This example showed that you don’t need a huge budget to work with influencers.

    The final speaker at Social Media Day Jacksonville was Curtis Midkiff from Southwest Airlines. Previously a DJ, his entrance with a Yankees cap and Jay-Z playing in the background only made sense. Curtis reminded everyone about social listening to gauge audience sentiment. He said you need to have a plan but be flexible, adapting as necessary.

    Curtis_Midkiff

    Tieing back to part one of my recaps, Carlos Gil said, “The word fun is often lost in marketing.” When creating content of any kind remember to make it enjoyable. People don’t want to see advertisements. But if you make it a pleasurable experience, they may not be so apt to jump away to the next thing online.

    [bctt tweet=”The word fun is often lost in marketing. – @carlosgil83 #SMDayJAX” username=”meaghanmae”]

    Read and/or watch part one of my Social Media Day Jacksonville Recap: Biggest Takeaway from Social Media Day Jacksonville – Video is a Major Key

    free-def-guide-facebook-pages

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