Marketing is always changing. That’s a fact. With every new trend, new technology, and new world event that occurs, your marketing strategy needs to be flexible and adaptable.

When you’re running a business, it’s easy to get overwhelmed by these constant changes. Do you feel yourself falling into either of these categories?

The Marketing Overhaul: You’re convinced that each time something new comes out, you need to completely revamp your marketing strategy. You’re always starting from scratch, which can be exhausting and actually set you back further than if you’d just stuck with one solid plan.

The Marketing Underachiever: You hear about all these changes but you just can’t keep up. You’re too busy running your business to worry about Marketing 2.0 or the latest trending sound on Reels. As a result, your marketing strategy is outdated and you’re not reaching your full potential.

Neither approaches are ideal, but there is a middle ground, and focusing your marketing efforts has a lot to do with it.

Where to Focus your Marketing Efforts?

You can’t be expected to do everything, but you also shouldn’t be completely ignorant of the changes in social media and digital marketing. We’ve put together a list of three areas that we think business owners and healthcare providers need to continue to focus their marketing efforts on for the rest of 2022 and likely beyond.

Watch this video, to learn more, or continue reading to fully understand why I believe these marketing efforts should always be on your to-do list.

1. Creating authentic relationships

The most important thing you can do for your marketing is to create and nurture authentic relationships with your audience. In a world where consumers are bombarded with marketing messages, they’re more likely to pay attention to – and buy from – brands that feel like friends.

2. Maintaining consistency

With so many channels and platforms to choose from, it can be tempting to try to be everywhere at once. But when you’re spreading yourself too thin, you risk diluting your message and confusing your audience. It’s important to find the right mix of channels for your business and then focus on delivering a consistent message in the proper format.

3. Reaching new prospects

Even if you have a great product or service, you won’t get very far if you’re not reaching new prospects or patients. That’s why it’s important to invest in marketing efforts that will help you reach new people. From paid advertising to PR to content marketing, there are a number of ways to get your brand in front of new eyes.

Get Started with Your Marketing

Now that you know where to focus your marketing efforts, it’s time to get started. If you’re not sure where to begin, we can help! Here at Tidal Creative Group, we work with small businesses and healthcare providers to create tailored marketing plans that get results. Contact us today to learn more!

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