AI has been celebrated as the next big thing in the marketing industry in recent years. However, despite its advancements, an AI writer cannot replace the extensive skillset of a human writer. While AI can generate content quickly and efficiently, it lacks the creativity and critical thinking skills that are essential to creating engaging content that resonates. AI-generated content is often riddled with inaccuracies and inconsistencies, highlighting its inability to review and edit content for consistency, language humanization, or to perform fact-checking.

The Guardian reported that ChatGPT, an advanced AI writing tool, utilized non-existent articles from the newspaper as references while answering questions. We used an AI writer generator to get us started here and received a statement that we later discovered had no article to support it. Upon fact-checking with the AI tool, it confirmed that there was no evidence for the article in question. And here’s its response below:

Laughable and definitely not good for search rankings. 

At Tidal Creative Group, we understand the value of AI and human skills in content creation. Our team sparingly uses AI writing tools to assist our human team in creating high-quality, personalized, and engaging content that resonates with the intended audiences. Combining AI’s efficiency with human creativity and critical thinking allows you to create unique content that meets your needs while keeping the brand voice alive.

Keep reading if you’re interested in learning more about how an AI writer can support your content creation efforts. We’ll share our team’s experience with AI writing tools and how we’ve leveraged them to create exceptional content that drives results.

AI Writing Tools We’ve Tried for Content Creation


Jasper is an AI-powered writing assistant that helps its users create high-quality content. What sets Jasper apart from other AI writing tools is its ability to generate creative and engaging content across various formats, from social media posts to blog articles and more. The difference between Jasper and ChatGPT is their intended purpose. While ChatGPT is great for many things, Jasper is specifically designed for businesses’ everyday use, making it perfect for marketing and sales content. With Jasper’s help, businesses can achieve their promotional goals and create results-driven digital marketing content!

We have been using Jasper for over a year to create content, and we can attest to its impressive capabilities. The templates and chat feature have been particularly helpful in generating ideas for our content calendar. If you want to try Jasper out, click the link to sign up and see how it can improve your content creation process.

It’s important to note that while Jasper is great at generating ideas and content, it should not replace your content strategy or human involvement. We offer coaching services to assist you in developing a content strategy that utilizes the potential of Jasper and other AI tools while maintaining your unique brand voice and messaging.

Adobe Firefly or Canva

Adobe Firefly and Canva are popular graphic design tools that have made content creation much easier for non-designers. The two companies have made the design process incredibly user-friendly. Adobe Firefly’s AI technology streamlines the process, while Canva offers a vast selection of illustrations, stock photos, stock videos, fonts, and templates you can customize.

These tools have AI features that automate text placement, suggest color schemes, and recognize objects, allowing users to create designs in minutes. But impressive as they are, these tools still require clear instructions from the user to get the desired output.

We recently had great success with Canva’s Text-to-Image AI feature when we used it for one of our social media clients. The image created by the AI was visually appealing and effectively conveyed the message, resulting in increased engagement, clicks, likes, shares, and conversions.

However, despite these tools’ convenience, they are still far from perfect. Poor AI design or photos where a person has multiple hands is just one example of how AI graphics tools can still make mistakes. It’s essential to double-check the output and have human oversight to prevent errors.

Overall, Adobe Firefly and Canva are excellent tools for creating graphics, and their AI features have made the process more accessible to everyone. While these tools are incredibly helpful, it’s important to remember that the human touch is still crucial in design.


Grammarly is a writing tool that helps writers spot grammatical errors quickly and efficiently. Our AI writer, Jasper, creates great content, but it’s not always free of grammatical errors. Since 2016 we’ve used Grammarly to enhance our content creation process – before AI writers showed up on the scene. The tool helps us quickly identify grammatical errors and suggests alternative sentences.

Grammarly recently introduced a feature called “GrammarlyGo,” an on-demand generative AI tool that can quickly compose, rewrite, ideate, and reply. It’s contextually aware and accounts for personal voice, offering relevant and personalized suggestions. This feature is particularly helpful for those who struggle with writer’s block or need help brainstorming ideas for their content.

BONUS! Metricool

Metricool has been our go-to social media management and scheduling tool for over a year, and we couldn’t be happier with its performance.

One of the things that made them stand out from other tools is their focus on new and innovative ideas. We were thrilled to hear about the recent AI assistant tool integration into Metricool. This new addition has given us even more convenient options for creating and managing content. Overall, we consider Metricool the best social media tool out there, and we highly recommend it to anyone who wants to simplify managing their social media. The reporting options are comprehensive and easy to customize. 

AI writers are becoming increasingly necessary in digital marketing. They provide a simplified approach to generating high-quality content, saving businesses valuable time and resources. While AI has the potential to revolutionize digital marketing, humans will continue to play a crucial role in the creative process, particularly in strategizing. Interested in learning how to use AI better to enhance your digital marketing efforts while maintaining a personalized touch? Schedule a coaching call and I’ll show you how to best use it in your business.