Meaghan

  • How to Create Graphics with Canva to Up Your Social Media Game

    Are you ready to up your social media game with visuals, but don’t know where to start? Maybe you have ideas, but no experience with Photoshop or other design programs. I have a free and easy solution to your problems. Small business owners, meet Canva – a free, web-based design tool.

    {Side note: I have no affiliation to Canva. This is not a sponsored post. I just wanted to share this awesome tool and what it can do.}

    In Canva you can create social media visuals, presentations, brochures, letterheads, eBooks and more. Their drag and drop feature combined with the free (and paid) layout designs make creating your next attention grabbing image a breeze.

    Here’s a SlideShare I created for Bernie Borges at Social Business Engine using Canva. The mass number of available features is impressive and allows for customization in every degree.

    Other projects I’ve created using Canva include Instagram images, infographics, Facebook images, Twitter images, and more. I designed these images for Social Business Engine‘s Instagram.
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    Here are 4 ideas to kickstart your social media image creations and increase brand awareness:

    1) Quotes
    2) Blog titles
    3) Events (virtual or in-person)
    4) Holiday greetings

    Once you’re registered with Canva and logged in, consult the below infographic (also created on Canva) for the next steps to quickly creating your new design.

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    For those of you that simply don’t have the time to create your images, contact me. Let’s discuss getting your brand noticed with some new graphic images for social media.

    How do you plan to use Canva?
    If you’re already using it, what are some of your favorite features?

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    9 easy steps to creating fancy images with Canva.

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  • Why You Need a Blog for Your Business

    If you have a website, you should have a blog. If you don’t have a website — get one already! In today’s world, everything is online. People Google everything from the time of the sunset, to what Angelina Jolie wore to the Emmys this year.

    Search Engine Optimization (SEO) and humanizing your brand are two of the main reasons why you should be doing content marketing at your organization. Let’s explore these two topics in a little more detail…

    Search

    Having just a website isn’t enough anymore. The website acts more like a placeholder if you don’t post often to your site. For some businesses that might be fine, your information is on the site and people can call you if they need you, understood. But with a blog, Google and other search engines will come back often to “crawl” your site and increase your ranking in their search results. For example, if someone searches “Cupcake shop in St. Augustine” and there is more than one cupcake bakery in town, the one with regular blog posts is more likely to come up first in the list of results.

    Humanize Your Brand

    In addition to having a blog to increase your searchability, it will also give you more of a chance to connect with your customers. People are more conscious of who they are buying from now than ever, they want to know who is the owner of the cupcake shop and how they got into the business. So tell them in a blog! There are many things you can blog about to keep in contact with your clients and prospects that will help build a relationship with them.

    Do you have a business blog? How often do you post to it?

    If you are interested in getting a new blog started for your site, or would like to outsource your blog posts, email me and let’s talk about it.

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